Soccer Aid for Unicef announce multi-year partnership with leading travel retailer King Power.

King Power have signed up to support Soccer Aid for Unicef. A two-year deal will see Thailand’s leading duty-free business become an Official Partner of the next two Soccer Aid for Unicef matches, with the 2019 game at Stamford Bridge. 

Soccer Aid for Unicef takes place on Sunday 16 June, with a mix of former professionals and celebrities playing for England or the Soccer Aid World XI. Usain Bolt, Didier Drogba, Niall Horan, Michael Owen, Jamie Redknapp and John Terry are amongst the names who will play in the match. 

Shane Horgan, Director of Strategic Development at Soccer Aid Productions, said: “We’re hugely grateful of the support from King Power once again and also delighted to have them on board for the next two Soccer Aid for Unicef games.

“This brand has a huge involvement in football, as we all know, and it’s great that we can work together to use the game to help raise more funds for children in danger across the world. Our mission is to help Unicef defend play for every child, and the support from huge organisations like King Power ensures we can do that.”