Newly opened London-based office will supplement KORE’s Global Headquarters in New York City.
Over the past 18 months, KOREhas experienced rapid company expansion and increasing demand from sports and entertainment organisations across Europe.
To meet the demand, KORE opened a London-based office in January, dedicated to providing the same benchmark quality of service that their North American customers have been receiving for a decade.
This new location will enhance the servicing of European customers, which include well-known sports enterprises such as AEG and FC Barcelona.
“Taking KORE overseas has always been a priority for us. It’s important that we uphold our high standards of technology and support, which our customers deeply rely upon,” Matt Sebal, CEO of KORE Software.
“We’ve opened a dedicated office and placed a team of experts to ensure that European customers receive the same high-quality experience that we’ve become known for.”
To run the London office and lead the continued European expansion, KORE has hired Darrel Pugh as Commercial Director for Europe. Previously he served as head of media, sport and entertainment for the U.K. and Ireland at SAP.
“During my tenure at SAP,” commented Pugh, “I witnessed a growing need for clubs and federations to enhance their fan engagement, sponsorship, partnership and data strategies. KORE’s solutions are uniquely capable of serving the industry in ways that will drive growth, revenue and fan loyalty.”
One of KORE’s key pillars is unrivaled customer support, which goes beyond typical product and tech support. Dedicated Customer Success Managers advise users on reporting, analytics, and system optimisation best practices.
Brooke Andrews has also joined KORE in Europe to help drive Customer Success efforts; previously Brooke worked for the NBA’s San Antonio Spurs.
KORE will be hosting a public webinar on April 18th, “Mastering CRM for Football Sales and Sponsorship,” with presenters from the Los Angeles Football Club and the Vancouver Whitecaps.
