LALIGA Appoints Keegan Pierce As Director Of International Relations

LALIGA has appointed Keegan Pierce as Director of International Relations.

Since 2020, Pierce has led LALIGA’s London office, most recently as Managing Director for the UK and Ireland.

In this newly created role, Pierce will direct LALIGA’s institutional relations with key stakeholders outside of Spain, while continuing to oversee the organisation’s office in King’s Cross, one of eleven international outposts the Spanish league has opened since 2013.

With over two decades’ experience in football, Pierce has previously worked for Sportfive/Lagardère, Major League Soccer and BAMTECH.

Fluent in five languages, Pierce is a graduate in International Relations from Georgetown University, with an MBA from Esade Business School.

Image: LALIGA