Leicester City Football Club have announced leading global sport betting company 12BET as an Official Betting Partner for the 2016/17 season. 

The partnership offers significant benefits to both parties, with 12BET having enjoyed a long history of partnerships in top level sport – something they will be continuing as the Foxes begin the defence of their Premier League title.

Formed in 2007, the sports betting and casino brand has grown to become one of the most recognisable names in betting with a particular reputation as in-play football betting specialists. 

12BET offers competitive odds across thousands of events and after sponsoring the likes of Sevilla, Swansea City and Newcastle United, a partnership with the Premier League champions further enhances their reputation. 

Leicester City Heads of Partnerships Harj Hir said: “We’re delighted to enter into a partnership with 12Bet, who have a fantastic record of sponsorship in sport. As one of the leading global betting companies, we look forward to working with them over the coming season.” 

12BET spokesman Rory Anderson added: “In becoming Champions, Leicester City completed perhaps the greatest story in Premier League history. It was a remarkable achievement that captured the imagination of football fans across the globe. We are simply delighted to be a key partner of the Club.”

Image: Action Images via Reuters / John Sibley