On Thursday evening, small British business, Tea Palace, received global exposure at a Premier League game, thanks to DHL, the Official Logistics Partner of Leicester City Football Club.


Selected from hundreds of entrants by a panel of DHL’s ecommerce experts, Tea Palace, an internet retailer selling fine quality loose leaf tea and infusions, won DHL’s ‘Win Global Exposure for your Business’ campaign.


The competition offered UK SMEs the chance to ‘loan’ DHL’s advertising rights for Leicester City v Tottenham Hotspur – including use of pitchside LEDs, the King Power Stadium giant screen and the CITY Matchday Magazine.


Televised live on Sky Sports in the UK, the game attracted large audiences in mainland Europe, the Middle East and The United States. International broadcasters included Sky Sports Italia, beIN sports Arabia and NBC Sports.


Roger Gay, Director of Tea Palace, commented: “During the match visits to our online store were up more than 500% compared to a typical Thursday evening.


“Outside of the UK, the largest sources of traffic were consumers in the United States and Japan – two key target markets for Tea Palace.


“DHL has given us an amazing platform to recognise our international potential.” 


Abi Brodie, Director of Ecommerce at DHL Express UK, commented: “Tea Palace is an excellent example of a brand that offers a traditional and high quality British product that’s in demand around the world.


“The evolution of the ecommerce market means that businesses now have a great opportunity to increase their customer base internationally and this partnership with Leicester City has allowed us to support Tea Palace to do just that.”


Jonathan Gregory, at Leicester City Football Club said: “Leicester City’s international fan base has grown dramatically over the past few years, thanks to our success in the Premier League, this season’s UEFA Champions League campaign and the club’s strong links to Southeast Asia.


“DHL is all about encouraging British businesses to think globally, so we were happy to help them deliver this message in an innovative way.”


Reuters / Darren Staples Livepic