Leicester City Football Club has signed a new international partnership with Siam Commercial Bank (SCB), who will become the club’s first Official Shirt Sleeve Partner.
The 2015/16 Premier League champions are among the first top-flight football clubs in England to secure such a deal which will see the logo of SCB – Thailand’s first bank with more than 100 years of history – adorning the shirts in every Premier League fixture through 2017/18.
SCB’s partnership will extend beyond the new sleeve badges however, with the bank having branding throughout King Power Stadium, across interview backdrops and digital advertising boards, while they will also seek to engage with the club’s fan base through social media.
Leicester City Vice Chairman Aiyawatt Srivaddhanaprabha said: “The SCB partnership is one we can be extremely proud of, as attracting one of the strongest, most reputable financial institutions in Thailand shows the kind of impact Leicester City is continuing to make in the country.
“Over the last seven years, we have built a series of partnerships with blue chip companies in Thailand and East Asia that have truly strengthened the bond between the club and the region. The opportunities for development are very exciting.
“The people of Thailand have become extremely proud of Leicester City and – with SCB joining King Power and our other valued Thai partners – Leicester City is very proud of its growing relevance to the Kingdom of Thailand.”
A Siam Commercial Bank spokesman said: “We are truly excited about our long-term partnership with Leicester City, whose remarkable story has captured the imagination of people around the world.
“Like SCB, they are proud representatives of Thailand with a strong international reputation and we are looking forward to working with the Club in pursuit of our mutual ambitions.”
Image: LCFC pics/plumbimages