The global deal is Sonos’ first sports partnership and will look more deeply at the intimate connection between fans and the sound of sport, as well as creating immersive sound experiences for both fans and players to enjoy.


From the sound of the Kop to the acoustics-amplifying design of the new Main Stand, the Reds and the city have an unmistakable connection to sound.


Matt Scammell, commercial director at LFC, said: “There’s a clear harmony between LFC and Sonos, we both share a great passion for the soundtrack of our experiences.


“Sound is what makes Anfield such a special place, when our supporters get behind the team the 12th man creates game-changing sound, something we can’t wait to hear again this season. We’re really looking forward to working with Sonos to connect our supporters around the world to the sound of Anfield.”


Pete Pedersen, VP of marketing at Sonos, said: “Sound has always been an essential part of sports – it breathes energy into every game, whether it’s the music players listen to while getting hyped for a match, the vibrating chants from fans in the stands, or recreating a stadium experience at home.


“We sought a team – and fanbase – that shares our passion for sound. Thanks to the electric atmosphere at Anfield and the city’s deep heritage in music, Liverpool FC became the perfect match.”