Liverpool Opens Its 21st Standalone Retail Store In Dubai

Liverpool FC has opened its latest standalone retail store at Jumeirah Beach Residence (JBR) in Dubai – the club’s 21st global store and second in the city.

The new outlet – opened in partnership with Seventy8 Sports – builds on the success of the Reds’ existing location in Dubai Mall and reflects the club’s ongoing commitment to engaging with its global fanbase and having more stores than any other team in world sports, including US franchises.

The JBR store will provide supporters with access to the latest official Liverpool FC merchandise, including exclusive fashion and accessories, adidas kits, training and lifestyle collections, and more.

The launch further strengthens the club’s growing retail presence in the Middle East and North Africa, where they are the most supported Premier League club, boasting 33.4 million fans, 30.8 million followers across its social media channels, 14 Official Liverpool Supporters Clubs and a global cumulative TV audience of 34.3 million across all competitions during the 2024/25 season.

The opening marks another milestone in the club’s broader strategy of expanding its global retail network to meet growing demand from global supporters.

Lee Dwerryhouse, Senior Vice President of Merchandising at Liverpool FC, said: “Our goal is to bring the best possible retail experience to our fans, wherever they are in the world and we’re very proud to open our 21st standalone store, the most of any team in world sport.

“With this new store at JBR, we’re offering supporters in Dubai and the broader MENA region another chance to connect with LFC and feel even closer to the club they love.”

Images: LFC