Liverpool FC stars James Milner, Roberto Firmino, Nathaniel Clyne and club legend Steven Gerrard will feature in a new NIVEA MEN TV commercial launched today.


The commercial has been created to support the launch of NIVEA MEN’s Protect and Care range as part of the new campaign, ‘Protection from everything. Almost.’


This activity is the latest installment in the partnership between NIVEA MEN and Liverpool FC that sees the brand act as the club’s Official Men’s Grooming Partner.


The 30 second ad sees the LFC quartet putting the NIVEA MEN Protect and Care products to the test during a match day at Anfield.


In an amusing twist James Milner finds out that the products don’t protect him from everything, as the former England international is crushed by a giant monster.


Katharina Schmidt-Werthern, Marketing Manager UK said: “This is our fourth and latest TVC as the Official Men’s Grooming Partner to Liverpool Football Club.


“In this edition we focus on our new Protect and Care range and feature club and national legend Steven Gerrard as well as current Liverpool players James Milner, Nathaniel Clyne and Roberto Firmino.


“In this light hearted TVC we show the benefits of our Protect and Care range in our first true cross category TVC whilst also creating disruption and surprise with the humorous ending. 


This is truly a unique TVC which has received outstanding consumer response in testing.“


The new TV commercial, created by FBC was filmed on location at Anfield Stadium and will air from Thursday 18th May 2017.