Manchester City Announces Partnership With Silentnight
Manchester City and Silentnight, a BCorp organisation, have announced a new partnership which will see Silentnight become the club’s Official Sleep Partner.
Silentnight will supply The Medlock, a Radisson Blu Hotel – currently under development within the club’s entertainment destination set to open later this year – with selected products including mattresses and toppers.
Manchester City, The Medlock and Silentnight will also work together on marketing and product initiatives aimed at helping fans and guests enjoy a better night’s sleep.
In addition, Silentnight will feature on branding within the Etihad Stadium and across the club’s digital and social asset portfolio.
Kaitlyn Beale, Vice-President of Global Partnership Sales, City Football Group, said: “Silentnight are a trusted and well-recognised brand in the UK, who share Manchester City’s commitment to innovation to deliver the highest standards of performance.
“We’re delighted to welcome the brand as an Official Partner of the Club and announce its integration within The Medlock. This announcement marks another key moment for the club’s wider development plans, as we look towards the opening of the hotel later this year.”
Ian Lambert, Chief Marketing Officer at Silentnight Group, added: “We’re proud to be working with Manchester City at an exciting time for the club’s development and as the importance of a good night’s sleep for mental wellbeing and physical performance becomes better understood.
“Those staying at The Medlock – whether for sport, music, leisure or work – will be able to rest and recharge on products designed to the very best comfort and support.”
Image: Manchester City
