Manchester City & PUMA Unveil New Flagship City Store
Manchester City has officially opened its new flagship City Store at Medlock Square, in collaboration with long-term strategic partner PUMA and retail partner Stichd.
Spanning over 21,000 sq ft, the three-floor store is the biggest ever opened by the club providing a new destination on the Etihad Campus for fans to discover and explore.
A new City Football Group area of the store has also been introduced, with fans able to shop a range of products from the group’s clubs around the world including Palermo, Girona and more.
In addition to its larger scale, the store has a range of new technology to further improve the shopping experience for fans including an upgraded printing station for shirt personalisation and faster checkouts.
Nuria Tarré, Chief Marketing and Fan Experience Officer at City Football Group, said: “Opening our new flagship City Store at Medlock Square alongside PUMA and Stichd is an exciting moment for the Club and our fans.
“Our retail offering, both in the UK and globally, continues to expand and develop and the new store will provide fans and visitors with a wider range of products including exclusive items, in addition to faster checkout options and technology improvements to provide an even better choice, experience and service to our fans.”
Ronald Reijmers, Vice-President for Global Retail at PUMA, said: “For City fans and PUMA consumers, the store is where the brand comes to life. It’s where fans get their first feel of the new kit, personalise their shirt with their name and take home something truly their own.
“The new City Store takes this experience to the next level, with more space, a broader product range and enhanced technology to make every visit even more special.”
Niels Hermsen, Chief Commercial Officer and Vice-President of Sales for Stichd, added: “We are incredibly proud to open the new flagship City Store at Medlock Square alongside Manchester City and PUMA.
“The store represents a major step forward in the fan retail experience, bringing together an extensive product offer, personalisation and innovative technology in an exciting new destination for fans. It is the result of a truly collaborative partnership, and we look forward to welcoming fans from Manchester and around the world.”
Images: Manchester City
