Mitre Unveils Official 2026/27 Emirates FA Cup Match Ball

Mitre has unveiled the Official Match Ball for the 2026/27 Emirates FA Cup.

The new Ultimax Pro Match Ball combines more than 30 years of Mitre Ultimax innovation with cutting-edge performance technology, engineered for the demands of elite football.

To mark the launch and celebrate their partnership with both the Emirates FA Cup and Women’s FA Cup, the iconic British football brand is also launching ‘What Do You Call It?’ a new football series inspired by the game that generations of football fans grew up playing, giving everyday footballers the opportunity to create their own FA Cup-inspired memories.

Hosted by football personalities Tom Garratt and Olivia Buzaglo, the series will see teams of two compete to be crowned the nation’s top pairing in the men’s and women’s game, with regional rounds culminating in a Grand Final.

Throughout the series, teams will have to beat ScouseGK in goal, with Behind the Whistle taking charge of proceedings as the referee.

Alex Roberts, Head of Brand at Mitre, said: “The Emirates FA Cup is an incredibly special competition for the entire football pyramid, and we wanted to create an Official Match Ball that celebrates the remarkable stories it creates. We’re proud to unveil the 2026/27 ball, combining striking design with elite performance technology in a way only Mitre can.

“We also wanted to celebrate the competition’s unique connection across every level of the game. That’s why we’re launching What Do You Call It?, inviting people to recreate their own FA Cup final.

“Whether you call it FA Cup Doubles, Wembley, Knockouts or something else entirely, it captures everything the competition stands for: anyone can have their moment.”

To enter, prospective teammates simply need to submit a video of no longer than 30 seconds, explaining what they call the game in their region, alongside their favourite FA Cup memory. Entries can be submitted via the link HERE

Images: Mitre