PUMA to equip Manchester City plus an additional four City Football Group Clubs as deal with Nike comes to an end.
City Football Group have signed a global long-term partnership reportedly worth £650m over 10 years, which will see PUMA supply the reigning English Premier League champions Manchester City, as well as sister clubs in Australia, Spain, Uruguay and China.
Starting in July 2019, PUMA will be the official partner of Manchester City FC, Melbourne City FC, Girona FC, Club Atlético Torque and Sichuan Jiuniu FC, supplying all representative teams including men’s, women’s and youth football.
“PUMA’s partnership with City Football Group is the largest deal that we have ever done – both in scope and ambition,” said Bjørn Gulden, CEO of PUMA.
“We are very excited to partner with City Football Group, whose success, ambition and drive for innovation has seen them setting new standards, on and off the field. We look forward to building the most innovative partnership in football by redefining the sports partnership model both on and off the pitch.
“We want to maximise on-field performance as well as football culture, in areas such as music, gaming and fashion to connect and inspire the fanbase of each team.”
Ferran Soriano, CEO of City Football Group, added: “This announcement marks the start of an exciting new chapter for City Football Group.
“Our relationship with PUMA, covering five City Football Group clubs across four continents, will reset the model for sports partnerships on a truly global scale whilst being locally relevant and authentic for fans around the world.
“PUMA share our vision for challenging expectations, and we are looking forward to what we believe will be a ground-breaking partnership.”
PUMA and Manchester City are already linked via several player partnerships, including Caroline Weir, Pauline Bremer and Nikita Parris in the Women’s Team in addition to men’s club captain Vincent Kompany, midfielder David Silva and striker Sergio Agüero.
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