Manchester City FC and Indonesian automotive component group of companies, Astra Otoparts, have today announced a new partnership which sees them become an Official Regional Partner of the club.

The new partnership will allow Astra Otoparts and Manchester City FC to collaborate on a range of promotional activities with fans, consumers and retailers in the market.

Activities will include digital and television advertising, competitions, Manchester City experiences, and the introduction of co-branded merchandise.

Commenting on the launch of this new partnership Yusak Kristian, Director of Astra Otoparts said: “Football is a favourite sport for many people in Indonesia, regardless of age or demographic. Therefore, having a partnership with Manchester City Football Club will allow us to get closer to our potential consumers and to strengthen our commitment to globally introducing our brands, ASPIRA and GS Astra.

“Manchester City and Astra Otoparts share a deep brand synergy, we both believe in quality, integrity, and the importance of innovation. We look forward to this collaboration bringing positive outcomes for both Manchester City and Astra Otoparts.”

Sharing Yusak Kristian’s excitement for the new regional partnership, Omar Berrada, Group Commercial Director for City Football Marketing, which brokers Manchester City’s commercial partnerships, said: “We are delighted to announce Manchester City’s new partnership with Astra Otoparts and to welcome them to our growing partner community in South East Asia.

“As a widely respected brand in Indonesia, Astra Otoparts’ market leading products duly reflect Manchester City’s commitment to top tier, innovative performances on and off the pitch.

“Over the course of this partnership we look forward to working with Astra Otoparts using our global football presence as a platform on which fans and consumers can get closer both to the club and to Astra Otoparts’ products and services.”