Manchester United Signs New Global E-Commerce Partnership With Scayle     

Manchester United has today announced SCAYLE as its official e-commerce platform partner.

The club’s new e-commerce experience will launch later this year and continue to be evolved in alignment with the club’s ambition of delivering a best in class direct-to-consumer experience for its global fan base.

Manchester United have appointed SCAYLE, one of the fastest-growing enterprise e-commerce platforms in the world, to operate a new direct-to-consumer platform that is based on and powered by the SCAYLE commerce engine, dedicated to providing a compelling and customised experience that can quickly adapt to fast-changing requirements.

Manchester United’s Phil Lynch, CEO of Direct-to-Consumer Products & Experiences, said: “Manchester United is always looking for new and innovative ways to improve our fans’ experience.

“We are delighted to be partnering with SCAYLE to further enhance our e-commerce offering, delivering an exceptional fan experience through personalisation and a premium best in class commerce platform.”

Manchester United’s James Holroyd, Chief Commercial Development Officer, said: “Partnering with SCAYLE represents a significant milestone in our journey to offer the best possible e-commerce experience.  

“SCAYLE’s deep-rooted expertise in e-commerce coupled with their commitment to delivering an industry leading e-commerce experience for our fans, were key factors in our decision to work with them on this strategically important partnership.”

Tobias Ring, Managing Director, SCAYLE, added: “Gaining Manchester United’s trust marks a pivotal moment in our pursuit of becoming the number one e-commerce platform for enterprise brands and retailers.

“We are looking forward to closely partnering with the club and demonstrating our ability to elevate customer experiences on such a global and storied stage.”