Mastering Social Media: Manage Comments To Protect Your Players, Fans and Brand
Discover how comment moderation on your social media channels can safeguard your players, fans and brand reputation.
Why is social media protection pivotal for football clubs and their players?
Maintaining a safe online space for players, fans, sponsors and coaches is as crucial as making sure those same people are safe in your stadiums. Clubs and players often face intense attacks through social media, with abusive comments impacting team morale and fan loyalty.
Safeguarding these digital channels through monitoring and moderating comments helps preserve the club’s brand integrity and protects its relationship with fans and sponsors.
Are comment sections that big of a problem?
Put simply, yes. 47% of audiences associate racist, homophobic, spam and other harmful comments directly with a club’s brand. And comments move fast. Recently, we hid over 440,000 homophobic, racist, spam comments during a major international sporting event, volume no social media team can keep up with. The more vicious comments go unchecked, the more normalised they become for audiences interacting with them, especially children. No club wants to be responsible for ignoring these issues and having them attached to their brand.
What’s the risk of letting comment sections go unmoderated?
Fans tend to equate abusive comments directly with a club, earning what may be an inaccurate and undesirable reputation. Sponsorship revenue is also at great risk when comment sections are full of vitriol because brands don’t want to be associated with abusive spaces. With significant online activity happening outside traditional working hours, the risk of harmful and damaging comments is high. And, financially, the repercussions can be severe, with clubs potentially losing significant revenue to spam and bot comments driving viewers to illegal streaming links and comments linking to third-party ticket sellers running scams.
How does Respondology support comment management for top-tier football clubs?
Respondology is a software platform that is specifically designed to protect football clubs from harmful comment sections. It ensures that the digital spaces for clubs are being managed with the same standards and guidelines as stadiums.
How can you ensure you are filtering the appropriate content and not censoring fans?
What you won’t accept in your stadiums you shouldn’t accept in your comment sections. Our platform combines customisable key phrases and business rules, generative AI and skilled human moderators to meet the club’s specific needs. It’s fast, smart and highly customisable giving marketers the flexibility and speed they need to keep up with the pace of social media. This blend ensures that the club’s social media channels are safeguarded against the dynamic and often unpredictable nature of online interactions, while giving fans safety and freedom to engage with each other and the team.
In what ways does Respondology protect the reputation and brand value of football clubs?
By ensuring that online interactions are consistent with the club’s values, Respondology prevents reputational damage and enhances fan loyalty. This leads to improved engagement on social media platforms and a solidified brand reputation, contributing to the club’s long-term success and legacy.
In summary, Respondology provides an essential service for top-tier football clubs, offering a proactive solution to manage and enhance their online presence. Its specialised approach to comment moderation not only safeguards the club’s brand but also empowers marketing teams to engage more effectively with the global fanbase, driving both reputation and revenue in the competitive football landscape.
For more information visit: www.respondology.com
Image: precious-madubuike–unsplash
