Millwall Announce MyGuava As New Front-Of-Shirt Partner

Millwall Football Club has announced MyGuava as their brand-new front-of-shirt partner on a long-term deal.

This new partnership, which is the club’s first new front-of-shirt partnership since 2019, will now see the Guavapay-owned ‘MyGuava brand’ feature on the front of the Senior Men’s and Academy playing kits across 2024/25 and beyond. .

Luke Wilson, Chief Commercial Officer  at Millwall, said: “We are incredibly excited to welcome MyGuava as our new official front-of-shirt and Payment Partner. With international interest in both Millwall Football Club and MyGuava growing rapidly, this is a fantastic time for our partnership to begin.  

“Their long-term commitment to the club at this point in time also represents a fantastic indication of their faith in the direction the club is heading and the exciting possibilities our partnership can offer.

“Launching a bespoke, Millwall designed, MyGuava card also shows their dedication to ensuring our passionate fanbase is at the forefront of their commitment to the club, and able to take advantage of the benefits of this partnership.”

Grant Wyatt, Head of Partnerships at MyGuava, commented: “We are thrilled to introduce MyGuava as Millwall Football Club’s shirt sponsor and official payment partner.

“This exciting partnership underlines our unwavering commitment to innovation and community engagement.

“Seeing the MyGuava logo on the team’s shirts is a moment of pride for us. We look forward to delivering cutting-edge payment solutions to Millwall Football Club and their passionate fans.”

Image: (Left to right) Zian Flemming, Grant Wyatt (GuavaPay Head of Partnerships), Romain Esse, Luke Wilson (Millwall FC Chief Commercial Officer), Billy Mitchell