MMC Secures Financing To Boost 3D DIGITAL VENUE International Growth
MOBILE MEDIA CONTENT secures a round of financing of 2.5 million euros to boost the international growth of its 3D DIGITAL VENUE platform.
Caixa Capital Risc, CriteriaCaixa’s venture capital manager, has led a series A financing round of 2.5 million euros from the technology company MOBILE MEDIA CONTENT (MMC),
MMC focuses its activity on digitizing sports and cultural venues by creating 3D models to automate the production of content and distributes it through the 3D DIGITAL VENUE SaaS platform.
The operation has also had the participation of the Ministry of Science and Innovation, Spodeal Capital, Limorent, the current shareholders and the founding partners.
The financing round will help driving the growth and international consolidation of the 3D DIGITAL VENUE platform, increasing its penetration in the global events market, and developing new value-added services that will allow the company to deploy new business models based on the digital economy and the Metaverse.
The 3D DIGITAL VENUE platform offers various services and technological solutions to increase the online conversion of products related to events: single tickets, season tickets, VIP experiences, promotion of new stadiums, etc.
As an example, 3D DIGITAL VENUE allows, when purchasing a ticket for a match, the user can sit virtually in any of the available seats and check the panoramic view from the chosen seat, while making the purchase from his mobile device.
The content extracted from the 3D model is integrated and distributed through the already existing channels managed by the ticketing platforms of theatres, sports clubs, leagues or major competitions.
Currently 3D DIGITAL VENUE, with offices in Barcelona and San Francisco, provides service to thousands of events in 18 countries.
More than half of its business comes from the five professional leagues in the American market: NBA, NFL, NHL, MLB and MLS.
In Europe it has a wide presence in sports clubs of the different professional football leagues, such as LaLiga, the Premier League, Serie A, or in motor sport events such as Formula 1.
Since its creation, the company has obtained several national and international recognitions, such as selection for the Sports Tech Tokyo Program, best technology company at Ticketing Business Forum, best technology solution at Major Events International Summit, best innovative startup at World Football Summit or award for the best collaboration between sports entities from the Microsoft Global Sports Innovation Center, among others.