MSC Cruises Teams Up With Chelsea For Riverbank Regeneration Initiative
This week, MSC Cruises, in partnership with Chelsea Football Club, has launched the MSC Meadow, an initiative designed to regenerate an area on the banks of the River Mole in Cobham, Surrey.
The project will see 100 trees planted, providing valuable benefits for the local habitat.
To celebrate the launch of the project, stars from both the Chelsea FC Men’s and Women’s teams traded their football boots for Wellington boots and worked alongside members of the MSC Cruises UK & Ireland team.
The initiative, which MSC Cruises and Chelsea have co-developed, will establish a vital ecological corridor and improve biodiversity in the local environment. Additionally, it will have a positive impact on a wide variety of areas, including water quality, habitat improvement and flood management.
Antonio Paradiso, Vice President of International Sales for MSC Group’s Cruise Division and Managing Director for the UK & Ireland, said: “We have a long-standing partnership with Chelsea Football Club and saw an opportunity to launch this community initiative in partnership with them to benefit our local environment. We look forward to taking part in other future projects like this.”
Claire Cronin, Chelsea FC Chief Marketing Officer, added: “We are proud to be working with our partner, MSC Cruises, on such a meaningful initiative. To have a partner who recognises the importance of addressing biodiversity loss is incredibly powerful.
“Not only will the MSC Meadow create valuable benefits for the local environment, but we hope it will inspire our millions of fans around the world to play their part in making a positive impact in their own communities.”
Chris Goodwin, Environmental Social Governance Manager for Chelsea FC, commented: “The MSC Meadow is a long-term commitment to biodiversity improvement between Chelsea Football Club and MSC Cruises. The trees at our training ground will provide a positive environmental and social benefit for years.
“Biodiversity is seeing a significant decline with recorded species in the UK having been depleted on average by 19% since 1970. Every initiative matters, no matter what size, and in the MSC Meadow we have a definitive action that we hope will raise awareness about the importance Chelsea places on nature.”
