N3xt Sports Launches 2022 Digital Trends in the Sports Industry Report
The digital era has seen mobile technologies take centre stage; fuelling the dramatic rise in direct-to-consumer (D2C) strategies we are witnessing today and the continued trend towards digital consumption.
Naturally, this has tested the sports industry currently navigating a saturated technology market, though it also highlights the importance of establishing a digital strategy sooner rather than later.
It’s an exciting time for the industry – albeit challenging. As teams, leagues, and federations attempt to grow their audience reach and meet consumer demand for more mobile-supported content, many organisations are realising that they don’t have the infrastructure to adopt an efficient digital fan engagement strategy just yet and that their current business model is outdated.
In this report, entitled ‘2022 Digital Trends’, building a data-driven, digital inventory in the age of mobile, we recognize three overarching trends transforming the industry in 2022:
Data driving sport’s digital transformation
Digital content amplifies engagement
Mobile apps unlock new revenue streams
To download the report, visit: www.n3xtsports.com/report-2022-digital-trends/
