FUN88, the Far Eastern gaming company has become the primary partner of Newcastle United.
As part of a three-year agreement, FUN88 will feature on the club’s kit from the beginning of the 2017/18 season as the club celebrates its 125th anniversary.
The partnership was officially confirmed in a special online video, with former players and members of the current squad joining forces to display the club’s new 2017/18 PUMA home kit.
Nathan Walker, director at FUN88, said: “It’s a hugely exciting time to partner with one of the most famous clubs in English football.
“Our previous sponsorships in English football have delivered great results and I’m certain Newcastle United provides FUN88 with a platform to move to new heights.
“We are looking forward to engaging with the club’s huge fanbase – both in Newcastle and worldwide. We’re excited about the next three years and are looking forward to the 2017/18 Premier League season.”
Lee Charnley, managing director at Newcastle United, said: “It was important for us to find the right partner and in FUN88, we have a shirt sponsor that understands the club and brings significant benefits commercially.
“The relationship will enable the club and FUN88 to enhance our respective global profiles together as we celebrate a landmark season and embark on the exciting Premier League campaign ahead.”