Norwich City Announce BK8 Sports As New Principal Club Partner

Norwich City have announced BK8 Sports as their new principal partner for the 2021-22 season.

The news comes following the conclusion of the club’s commercial partnership with Dafabet.

As new principle partner, the BK8 logo will feature on both City’s first team match and training kits for the new season.

Ben Kensell, chief operating officer at Norwich City, said: “We’re delighted to welcome BK8 as our new principal partner. It is excellent that they see the value in working with Norwich City.

“BK8 will undoubtedly be a new brand for City fans, however, they’re a well trusted name across Asia. The Premier League has an accumulative TV audience of over three billion and is broadcast into over a billion homes – a huge proportion of these Premier League fans are based in Asia.

“Both the club and BK8 are committed to supporting the ongoing review into betting and sports sponsorship. The club continues to adhere to both an internal code of conduct, as well as the policies and guidelines put in place by the Betting & Gaming Council, when carrying out marketing campaigns with betting and gaming brands.

“The industry continues to provide a valuable source of revenue to the club that makes a meaningful difference to our wider objectives as a club.”

As part of the expansion growth strategy, Norwich City legend Darren Eadie has joined BK8 as the brand spokesperson, helping support and drive engagement both nationally and internationally for the global development of the business.

Image: Matthew Usher, Norwich City FC