Norwich City Announce Lotus Principle Partnership Renewal

Lotus have announced the continuation of their principal partnership with Norwich City Football Club for the upcoming 2022/23 season.

The extension of the deal sees the Lotus brand remain on the front of the Canaries’ home, away and third shirts throughout the coming season.

In addition to securing the premium shirt position, City and Lotus will be delivering a series of activations throughout the season to help promote Lotus’ new range of industry-leading vehicles, including the all-electric Eletre hyper-SUV and the Evija hypercar.

Sam Jeffery, commercial director at Norwich City, praised the continued commitment from Lotus.

“We’re delighted that the iconic Lotus brand will adorn our shirts once again this season,” he said. “It’s a partnership built on mutual respect and one that encapsulates two organisations striving to innovate and constantly grow.

“Sincere thanks must go to Lotus Cars MD Matt Windle, who’s been steadfast in his support of not just Norwich City, but the foundation too. He, along with his executive team, deserve great credit.

“Our partnership goes from strength to strength and is the latest exciting announcement after the launch of our revamped crest and brand identity.”

Matt Windle, commented: “I’m thrilled that we can extend the partnership between Lotus and Norwich City for another season. “We are two highly ambitious Norfolk brands, each with a pioneering spirit and a passion at the core of everything we do.

“Collaboration like this is good for both businesses, and also helps raise the profile of both our region and community around the world.”