Norwich City Announces New Partnership With Bidstack & BADU Sports
Norwich City have announced a three-way alliance that focuses on creating life-changing opportunities for young people from underrepresented backgrounds in the UK.
The alliance will see Bidstack supporting BADU Sports students with the opportunity to attend, train and learn from various teams on the corporate and performance side of Norwich City Football Club. Activities will include attending Norwich City’s Finnish football camp, coaching and sports performance sessions at The Nest, and seminars in marketing, business management and careers in football.
To mark the start of this new partnership, BADU’s logo will be featured on the Canaries’ home and third kits, whilst Bidstack’s logo will feature on the team’s away kit.
Since their pivot from digital-out-of-home advertising to in-game advertising, Bidstack has grown its business from a crowdfunded start-up to a more than 60 people strong PLC business.
Bidstack has previously worked with BADU to help increase awareness of the outreach work it does in the local community through in-game advertising activation in the popular game, Football Manager. It is now taking this partnership further with kit sponsorship and connecting the organisation with Norwich City to further develop and grow their educational programmes.
Nana Badu, BADU Sports founder and CEO, said: “We are absolutely overjoyed to be working with Bidstack and Norwich City football club. It will mean great things for BADU Sports and the community.
James Draper, Bidstack founder and CEO, added: “Seeing the work BADU Sports and the Community Sports Foundation have put into furthering the opportunities and lives of local underrepresented people in East London and Norfolk respectively, and given our relationship with Norwich City Football Club – it feels incredible for our team and supporters of Bidstack to bring two organisations together, with this partnership.
Ben Tunnell, Norwich City Football Club’s Head of Commercial Development, commented: “We are absolutely delighted to welcome back Bidstack to the club’s partnership portfolio and first-team shirt.
“Bidstack gifting the bulk of the Partnership rights to BADU Sports, and presenting Norwich City the opportunity to be a part of their story is remarkable. We cannot wait to get started with Nana Badu and his team and look forward to creating some unforgettable experiences and memories.”’
Image: Norwich City