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PepsiCo strengthens presence within UEFA’s elite footballing landscape after agreeing deal until 2025 which includes competitions such as UEFA Women’s EURO and UEFA Women’s Champions League.

Ahead of the UEFA Women’s Champions League final on 30 August, PepsiCo has announced a multi-year partnership with UEFA Women’s football. The deal will run until the summer of 2025 and will sit alongside its current sponsorship of the UEFA Champions League.

 

 

“The popularity of and interest in women’s football is increasing with every year and this is why we are delighted to have such a trusted partner as PepsiCo join us on this exciting journey,” said Guy-Laurent Epstein, marketing director of UEFA Events SA. “Over the last five years, PepsiCo has been an innovative and influential partner of the UEFA Champions League and we are looking to draw on this energy and experience in order to take the women’s game to new heights.”

 

The five-year partnership will see PepsiCo support women’s football at all levels through to mid-2025. This will include PepsiCo being a main partner of the UEFA Women’s Champions League, the UEFA Women’s EURO, the UEFA European Women’s Under-19 and Under-17 Championships, and the UEFA Women’s Futsal EURO, as well as UEFA’s Together #WePlayStrong programme, which is aimed at encouraging more girls and women to play football.

 

“PepsiCo is proud to unify and strengthen our global partnership with UEFA to now include UEFA Women’s football,” said Ram Krishnan, global chief commercial officer, PepsiCo. “This is an energising moment in the evolution of the sport – and for our business around the world. We look forward to helping accelerate the vibrant women’s game and are committed to the future of women’s football.”

 

Ahead of the UEFA Women’s Champions League final on 30 August, PepsiCo has announced a multi-year partnership with UEFA Women’s football. The deal will run until the summer of 2025 and will sit alongside its current sponsorship of the UEFA Champions League.

 

“The popularity of and interest in women’s football is increasing with every year and this is why we are delighted to have such a trusted partner as PepsiCo join us on this exciting journey,” said Guy-Laurent Epstein, marketing director of UEFA Events SA. “Over the last five years, PepsiCo has been an innovative and influential partner of the UEFA Champions League and we are looking to draw on this energy and experience in order to take the women’s game to new heights.”

 

The five-year partnership will see PepsiCo support women’s football at all levels through to mid-2025. This will include PepsiCo being a main partner of the UEFA Women’s Champions League, the UEFA Women’s EURO, the UEFA European Women’s Under-19 and Under-17 Championships, and the UEFA Women’s Futsal EURO, as well as UEFA’s Together #WePlayStrong programme, which is aimed at encouraging more girls and women to play football.

 

“PepsiCo is proud to unify and strengthen our global partnership with UEFA to now include UEFA Women’s football,” said Ram Krishnan, global chief commercial officer, PepsiCo. “This is an energising moment in the evolution of the sport – and for our business around the world. We look forward to helping accelerate the vibrant women’s game and are committed to the future of women’s football.”