Plymouth Argyle Boosts Online Presence With New Website
With the new official pafc.co.uk website only a week old, the club has already seen a significant increase in web visitors.
In its first week of existence, the club’s revamped official site had 200,000 page views. By comparison, the previous platform only saw 300,000 page views throughout the whole month of June.
On average, page views are up 250%, and the website has already seen the highest amount of traffic since September 2020 – the first month of the 20/21 season, with fans visiting the website to stream games live as they were played behind closed doors.
The move to a new website is the first in a raft of digital media changes at Argyle, partnering with leading digital agency Other Media to also produce a bespoke club app (to be released in the coming weeks), as well as teaming up with StreamAMG to deliver its own in-house match streaming and video on demand service, Argyle TV.
The investment in Argyle’s digital platforms is designed to improve the supporter experience, as well as helping to expand the Pilgrims’ fanbase, both at home and further afield.
Argyle’s Head of Marketing & Communications, Jamie Yabsley, said: “I am thrilled that the website has launched so effectively, and I must thank Other Media and StreamAMG for their brilliant work in making it all possible.
“The new website is just the beginning of our ambitious plans for the club’s digital output – and our team is very excited about the development potential of both Argyle TV and our own club app in the coming months.
“Thanks to our supporters, too, for helping us with such a successful launch, including providing feedback on any teething problems they might be experiencing. Thankfully, these reports have been few and far between, but we are always looking for ways to improve what we offer and the feedback is invaluable.”