Premier League Clubs Agree Broadcast Renewal Terms
Premier League clubs have unanimously agreed a proposal to conclude a three-year renewal of the League’s UK live and non-live broadcast agreements with Sky Sports, BT Sport, Amazon Prime Video and BBC Sport.
This follows approval in principle for the renewal from Government after an extensive period of consideration.
The approval from Government will be embodied in an Exclusion Order under the Competition Act 1998, which will enable the Premier League to conclude the renewals without conducting its normal broadcast rights tender process.
In light of the damaging impact of the COVID-19 pandemic throughout the English football pyramid, the Premier League was able to demonstrate to Government exceptional and compelling reasons for the Exclusion Order.
The UK renewals for the next broadcast cycle – from seasons 2022/2023 to 2024/2025 – will be concluded at the same overall value as the current arrangements between the Premier League and its broadcast partners.
As part of the Premier League’s developing strategic plan, the renewals will provide financial certainty to clubs throughout professional football as a result of maintaining current levels of support and enables the League to commit to increased funding.
Pre-pandemic, the Premier League budgeted to commit £1.5bn to the pyramid over a three-year period, more than any other sporting organisation provides to its community.
On the basis of the Exclusion Order and the UK renewals, that commitment will be maintained during the next rights cycle and will be supplemented by an additional £100m of funding. This additional £100m will be provided over the next four years only, and will extend support to areas of the football community particularly vulnerable to the impacts of COVID-19.
The additional funding will be available to more than 1,000 clubs in the National League system, women’s and girls’ football, EFL League One and League Two clubs and the Football Foundation. It will also support a number of football-wide projects, which will include the Premier League’s work looking at head injuries in football, anti-discrimination and fan groups who receive funding from the Premier League.
Richard Masters, Premier League Chief Executive, said of the deal: “The Premier League would like to express our gratitude to our broadcast partners for their continued commitment to the Premier League and support for the football pyramid.
“We are hugely appreciative of the Government agreeing in principle to allow this arrangement and for their continued support for the Premier League and the English game. COVID-19 has had a significant impact on football, and renewals with our UK broadcast partners will reduce uncertainty, generate stability and promote confidence within the football pyramid.
“We know that, once concluded, this will have a positive impact on the wider industry, jobs and tax revenues and will enable us to maintain and increase our existing solidarity and community financial commitments to the football pyramid for the next four years, even though we are yet to understand the full impact of the pandemic.
“It comes at an important time and will enable us to plan ahead with increased certainty against a more stable economic backdrop.
“Sky Sports, BT Sport, Amazon Prime Video and BBC Sport are excellent partners and provide fantastic coverage and programming to bring our competition to fans in the UK.”
Welcoming the news, Marc Allera, CEO Consumer at BT Sport, said: “Throughout this difficult year the Premier League and broadcasters have all worked together to find pro-active solutions to ensure the Premier League, and the lower leagues, have a safe and secure way out of the pandemic.
“This in principle renewal of our broadcast rights is great for our viewers, but also helps to provide vital support for the broader football community that relies on the Premier League.”