Premier League Unveils New Anthem For 2020/21 Season
The Premier League launched a new anthem and sonic brand for the 2020/21 season, which kicked off on Saturday 12 September. The new matchday anthem will be played at Premier League stadiums providing a soundtrack to the moments before kick-off.
The anthem was recorded and produced at venues including the iconic Abbey Road Studios in London. British composer Dave Connolly, of Molecular Sound, developed and produced the piece of music and collaborated with a group of 83 musicians and technicians – including an orchestra and a live gospel choir – to create the anthem over a period of nine months.
Created to build excitement and anticipation in the moments before kick-off, the anthem forms part of a range of audio brand assets that will be used in a variety of ways, including:
– On matchdays at Premier League club stadiums
– Across the League’s digital channels
– Via the Premier League’s official Spotify playlist
Each adaptation has been specially mixed to retain the distinctive ‘four-note’ melody that sits at the heart of the Premier League’s new assets, developed to help bring the League’s brand to life.
The COVID-19 pandemic presented numerous recording challenges, although it did mean that the musicians were available to record at the same time in the same place, under social-distancing guidelines.
Premier League Commercial Director Will Brass, said: “With excitement building ahead of the 2020/21 Premier League season, we are delighted to unveil our new anthem, which fans will hear in the moments before kick-off.
“We are proud to have brought together such a high-calibre and diverse array of talent to create this track, showing our support for the UK music industry. The anthem captures the drama and emotion of a Premier League matchday and we hope it will soon become instantly recognisable to supporters around the world.”
The anthem’s creator, Dave Connolly, added: “We set out to create a piece of music that embodies the passion of the beautiful game. From the strings which reflect the prestige of the League, to the guitars that give an authentic, live and raw feel, and the gospel choir that adds a powerful, human quality, this anthem was lovingly crafted to become an integral part of Premier League and football culture.”
Image: PA Images