Preston North End Invest In Digital Transformation With Digital Display Partners ADI

Preston North End have announced leading LED suppliers ADI, who transformed Deepdale ahead of the 2023/24 season, as the club’s official digital display partners.


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ADI, who are based just two and a half miles from the club’s historic stadium, have installed a digiBOARD perimeter system and an LED stadium screen, with the brand new digital platform giving Deepdale an instant modernisation.

digiBOARD LED Perimeter


ADI have installed over 240 linear metres of MT digiBOARD LED perimeter, bringing a digital transformation to the in-bowl experience at Deepdale.


ADI’s market-leading LED perimeter product will bring commercial revenue for the club, with the more appealing, dynamic platform leveraging more value from current sponsors and making it easier to attract new commercial partnerships.


This will assist PNE in building a larger portfolio of national and local businesses looking to associate themselves with the historic club.


To ensure the smooth running of content displayed on the digiBOARDS, ADI will be operating the matchday creative inventory adding to the overall fan experience.


Stadium LED Screen




As part of PNE’s wider investment, ADI have also upgraded the previous LED screen, seeing the installation of a 10mm high resolution LED display on the Bill Shankly Kop, this screen using ADI’s own proprietary MT LED modules.


The screen will be used to display multiple types of content, such as the live matchday feed, brand partnerships, team sheets and fan-facing entertainment.


Lisa Whittaker, Senior Commercial Manager at Preston North End, expresses that, We’re delighted to be teaming up with ADI as our official digital display partners. ADI are comfortably the UK’s leading LED stadium suppliers, so their pedigree really speaks for itself.


After investing in our first LED solutions with ADI over ten years ago, we have witnessed first-hand the commercial impact such technology can have with our sponsors, and we’re looking forward to enhancing this further with our brand-new LED perimeter and LED screen.


“The new technology will no doubt be well received by our supporter base, and we thank ADI for partnering with us to make this possible.


Claire Fitzgerald-Firth, Head of Engagement & Client Services at ADI adds that, “As a Preston-born company, we’re honoured that PNE have chosen ADI as their official digital display partners.


“With over three decades of enhancing matchday experiences at sports stadia, ADI have digitally upgraded and transformed over half of all stadiums throughout the English Premier League and EFL with our ability to offer bespoke solutions that are tailored to each club’s needs, requirements, and budgets.



“As we integrate our latest LED technology into Deepdale, we are confident that our market leading solutions will bring an uplift in commercial opportunities and matchday revenue for the club, and we are excited to collaborate with PNE on any upcoming projects in the future.”






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