Puma Re-Sign As Soccer Aid For Unicef Principal Partner

Puma will once again be a Principal Partner of Soccer Aid for UNICEF, which takes place on Saturday 4th September at Manchester City’s Etihad Stadium.



The sports apparel brand will provide a bespoke shirt for the Soccer Aid World XI FC team, which they have now done since 2018. In addition, they will also provide training wear for both sides.


During the training sessions all players will get the chance to try out PUMA’s newest ‘Faster Football’ pack boots, delivered by PUMA Trucks. 


Puma will feature prominently throughout the marketing campaign – which kicked-off in June – and also during the game, including on LED perimeter boards throughout the match.


Ben Hughes, General Manager UK&I PUMA, said: “Everyone at Puma is excited about being a Soccer Aid for UNICEF Principal Partner for the third year running. This match enables so much good work to take place around the world that it’s humbling for us to be involved. Good luck to both sides!”


Kenneth Shepherd, Executive Director, Soccer Aid Productions, said: “Puma are long-time supporters of Soccer Aid for UNICEF, so naturally we are really pleased that they’ll be Principal Partners again for our 2021 match. This has been a winning combination over the last three years – and we look forward to raising even more money for UNICEF together.”


This year, returning stars include: Usain Bolt, Olly Murs, Mark Wright, Paddy McGuinness, Ore Oduba, Kem Cetinay, Liv Cooke, Roman Kemp and Chunkz. Also back is longstanding host and UNICEF UK Ambassador Dermot O’Leary, who will be joined by a new touchline reporter in Alex Scott and Maya Jama as a pundit.


The line-up is further strengthened by a number of football stars including: Wayne Rooney, Gary Neville, Paul Scholes, Kelly Smith, Roberto Carlos, Rivaldo, Patrice Evra, David James, and Jamie Redknapp. Harry Redknapp returns as Manager of the Soccer Aid World XI FC, while Micah Richards and Judy Murray join the England coaching team with David Seaman as goalkeeping coach.


As many countries celebrate coming out of lockdown, the Covid-19 crisis is still making life for many vulnerable children even tougher. The money raised from this year’s game could help UNICEF deliver 2 billion Covid-19 vaccines to frontline healthcare workers, social workers and teachers around the world – the people children rely on – and help children get back to school, beat malnutrition, and get the healthcare they need today and long after the crisis is over. It’s us against Covid for every child, everywhere.


Image: Patrice Evra Soccer Aid 2020