Sheffield United Football Club has announced that Ramsdens will become the club’s new principal partner for the forthcoming 2018/19 campaign.

The Ramsdens Currency logo will appear on the front of all the men’s first-team Adidas kits for the forthcoming season, as well as all retail replica shirts after signing an initial six figure one-year term with the option to extend for a further season.

Ramsdens Chief Executive Peter Kenyon, commented: “We are very proud of this new partnership.  Sheffield is a huge city where football is very much part of the local community.  

“That, coupled with the continued development of the city, made this a really exciting opportunity to explore.

Sheffield United Head of Commercial Paul Reeves said, “We have worked extremely hard to secure this new commercial partnership. Ramsdens is a business that has seen significant growth over recent years and matches the club with their ambitious plans for the future. We look forward to developing a successful relationship with Peter and his team.”