Reading FC Give SeatGeek Royal Seal of Approval

Reading FC has selected SeatGeek Enterprise to deliver its market leading ticketing platform (SRO) ahead of the 2019/2020 EFL Championship season.



SeatGeek has announced a multi-year partnership with Reading Football Club to become the club’s official primary ticketing partner.


The Royals, who play their home games at the 24,000 all seated Madejski Stadium, selected SeatGeek after a detailed review of the UK sports ticketing market and will use its powerful ticketing platform (SRO) to provide a much improved fan experience, while delivering a range of automated processes across the club’s back office operations.


London Irish Rugby Club, who will also play their home games for a final season at the Madjeski Stadium during the 2019-20 season, will also use SRO to manage all of their ticketing requirements this coming season.


Key to Reading’s decision to appoint SeatGeek was the power and flexibility of the SeatGeek SRO platform, and the proven track record SeatGeek has established in implementing immediate benefits in the ticket purchasing experience for fans which will see Reading FC roll out its first mobile responsive online ticket buying experience, and deliver a seamless navigation across the club’s entire website presence with a unified single sign-on solution via


The partnership with SeatGeek is already delivering immediate benefits with Reading FC launching their 2019-20 Season Ticket Campaign via SeatGeek’s platform during May with excellent fan feedback. Reading’s use of SRO will encompass all ticketing, membership and season tickets as well as Corporate Hospitality for match day and seasonal sales offering fans full mobile functionality across all aspects via the new ticketing portal


SeatGeek’s Managing Director for Sport (EMEA) Peter Joyce, said: “I am absolutely delighted to bring Reading FC on board as a SeatGeek client. The club’s management team carried out an extensive review process and had a clear vision to enhance all aspects of the supporter buying experience across ticketing, memberships and hospitality solutions in use at the club.


“Following our successful launch phase with Season Ticket renewals we look forward to continuing our work with the club’s management team to deliver a first-class mobile first ticketing experience for fans across all aspects of the club’s ticketing operations during the 2019-20 season and beyond.”


SeatGeek has seen strong growth in the UK sports market over recent years, and will ticket 35% of Premier League clubs during season 2019/2020 as well as 30% of the EFL Championship clubs.


Reading FC will join a client list including Manchester City, Newcastle United, Leicester City, Brighton & Hove Albion, Wolverhampton Wanderers, Aston Villa, Sheffield United, Derby County, West Bromwich Albion, Bristol City, Aberdeen and Leicester Tigers.


SeatGeek, headquartered in New York, also has a Newcastle-based UK Sport office which heads up all UK based activity within the growing client base.


SeatGeek also tickets a league wide solution in the Netherlands including a 30 stadium deal with includes ticketing the Dutch FC (KNVB).


A growing number of major teams in the U.S., including the NFL’s Dallas Cowboys and New Orleans Saints, NBA’s New Orleans Pelicans, and a range of Major League Soccer clubs including Seattle Sounders, Portland Timbers and Sporting Kansas City Football Club also operate their ticketing via SeatGeek’s SRO platform.