Real Madrid Chose It - Football Is Changing Because Of It
StepOut: Trusted by champions. Embraced across the football pyramid. Adopted by the forward-thinking.
This recognition is more than symbolic. Being chosen by Real Madrid Next marks StepOut as a leading force in the next generation of sports- tech, a startup trusted by one of the most successful clubs in history to help redefine performance analytics for football worldwide.
For StepOut, this is not just a milestone: it’s a validation of a bold mission – to democratise elite-level football analysis, making data-driven insights accessible to clubs regardless of their size or budget.
In late 2025, Real Madrid Next – the global innovation arm of footballing powerhouse Real Madrid CF – selected StepOut among a handful of elite startups across Asia to join its accelerator programme in the “Performance” category.
Why Real Madrid Next Selected Stepout
Performance-driven innovation: Real Madrid Next’s “Performance” vertical seeks technologies that can redefine athlete and team evaluation. StepOut’s ability to automate match analysis and deliver
360° insights under 24 hours aligned perfectly with that ambition. Scalable across geographies: As part of the Asian cohort in the accelerator, StepOut stands out for its adaptability across diverse clubs – from Europe to Asia, from small academies to professional teams.
Bridging elite and grassroots football: By making powerful analytics accessible beyond top-tier budgets, StepOut supports the broader ecosystem modernisation, echoing Real Madrid Next’s vision to foster innovation globally.
Proven Impact Trusted By Clubs Worldwide
StepOut’s footprint spans multiple continents and competitive levels, with organisations across Europe, Asia, North America, and beyond relying on its technology to support football development and performance analysis. The platform is used by recognised professional clubs such as AFC Ajax, Rayo Vallecano and Apollon Limassol FC, as well as established academies and emerging teams seeking modern analytical capability.
This adoption has been reinforced by industry-wide recognition. StepOut was named a winner of the Reimagine Football programme – an initiative backed by the KNVB, Johan Cruijff Arena, City Football Group, AFC Ajax and UEFA – highlighting its ability to address real operational and performance challenges across football ecosystems. The company also achieved runner-up status in the KPMG Global Tech Innovator competition, placing it among the most promising technology ventures in the international sports-tech and analytics landscape.
Our Process
Stepout: Intelligence From Every Match, Accessible To Every Club
StepOut transforms standard match footage into deep, structured football intelligence. Powered by advanced computer vision and machine learning, the platform automates what would traditionally require full in-house analysis teams, identifying tactical behaviours, collective structures, player tendencies, and match patterns directly from video. What once took hours to process becomes available in minutes, without manual tagging or clip cutting.
The platform is built around a simple belief: meaningful analysis should not be limited to elite clubs alone. StepOut’s architecture is intentionally scalable, allowing top-flight organisations, academies and emerging teams to access the same quality of insight regard-less of their resources. This adaptability has driven adoption across Europe, Asia, North America and growing markets where analytical capacity is still developing.
Simplifying Workflows Through Clear, Actionable Intelligence
StepOut’s role is not to replace human judgement. Instead, it gives coaches and analysts an objective, data-rich starting point -enabling them to invest more time in interpretation, decision-making, player development and long-term planning. Insights are presented visually and intuitively, turning each match into a living data set that supports training design, tactical refinement, talent identification and performance tracking.
The company’s forward vision is centred on deepening clarity while simplifying workload. As football evolves, StepOut aims to keep bridging the gap between raw video and meaningful understanding, ensuring that clubs of every size can now analyse with the precision once reserved for the world’s most advanced departments.
