Real Madrid & Ouro Form Innovative Financial Products Partnership
Real Madrid and Ouro, a global financial services and technology innovator, have announced a strategic partnership agreement to develop and deliver co-branded financial solutions to fans in key markets globally.
Emilio Butragueño, Real Madrid’s Director of Institutional Relations, commented: “We share a commitment to values like constant reinvention and trying to get better every day that are as fundamental to our organisation’s as integrity. We look forward to an enduring and rewarding partnership.”
As an official partner to Real Madrid, Ouro will unite the Real Madrid brand and Madridista loyalty programme benefits with Ouro branded products and their unique functionalities.
“We are honored to join forces with such a storied and beloved global brand to make financial empowerment products more accessible to more people,” said Bertrand Sosa, president and chief brand officer, Ouro.
“This unique opportunity to help people take their money further so they can experience more of what they love is the motivation behind our work, and to have Real Madrid collaborate with us to deliver even more value to such a passionate fan base is very special.”
The partnership will soon launch a co-branded Netspend card featuring the Real Madrid brand in the US in anticipation of the team’s upcoming US Summer Tour.
