Real Madrid World’s Most Valuable Football Brand
Real Madrid is the world’s most valuable football club brand, surpassing 2023’s winner Manchester City FC according to new data from Brand Finance, the brand valuation consultancy.
With a brand strength index (BSI) score of 96.3/100 and an AAA+ rating, Real Madrid’s brand value rose 16% to EUR1.7bn.
Not only are they the world’s strongest football club brand but also ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex.
The club’s exceptional brand strength derives from its perfect scores across several metrics in Brand Finance’s research, including squad investment, stadia and sponsorships.
Real Madrid’s strategic investments in star players like Kylian Mbappé and Jude Bellingham are expected to further boost record-breaking revenue through increased matchday and merchandise sales, while enhancing global visibility and fan engagement.
Football club brands are an increasingly valuable asset as companies pour billions into team sponsorships. The global football sponsorship market was valued at USD39.3bn in 2023 and is projected to be worth USD57.9bn by 2032.
Despite dropping to second, Manchester City’s brand value rose up 7% to EUR1.6bn, making it the highest-ranking Premier League club ahead of rivals Manchester United, Liverpool, Arsenal, Tottenham and Chelsea who all sit in the top ten.
Commenting, Hugo Hensley, Head of Sports Services at Brand Finance, said: “With global football sponsorship forecast to be worth nearly USD58bn in less than a decade, football clubs are investing in their brands’ strength and value, aiming to capture a piece of this lucrative and growing market.
“Brand Finance’s data shows that club’s commercial income is correlated to the strength of the brand, especially at the top of the pile.
“Real Madrid’s return to the top of the Brand Finance 2024 Football 50 ranking is a testament to the club’s powerhouse brand management, and sponsorships such as their 8-year mega-deal with Adidas help to strengthen Real Madrid’s status as the most valuable football club brand in the world.”
Image: Brand Finance
