M&S Food Partners With The Home Nation Football Teams
M&S Food is partnering with the England, Scotland, CYMRU and the Northern Ireland National Football Teams, to use the power of football and the influence of some of the UK’s biggest footballing heroes to help families make healthier choices under the campaign banner ‘Eat Well, Play Well’.
Through the M&S Eat Well seal of approval and its partnership with the FAs, M&S Food aims to make families healthier for the next generation. It will link the eating habits of much-loved footballing heroes to how they play, promoting positive healthy eating messages for kids in a way that’s engaging, relatable and drives change.
The multi-year-deal sees M&S Food, the FA’s and their football teams shining a light on what players eat to help inspire families to eat healthier this summer and beyond.
The bold announcement comes ahead of an exciting period for football with the Northern Ireland and English women’s teams getting ready for an important summer and CYMRU and Scotland men’s teams playing deciding games in June.
The England teams themselves will also benefit from an extra special smoothie bar at their training camp at St George’s Park where players can get fresh Eat Well smoothies packed full of nutrients whenever they want.
England Men’s Team Manager Gareth Southgate, who was the first to try what’s on offer, said: “Through our partnership with M&S Food and Eat Well we are aiming to help families across the country make healthier eating choices using the power of football.
“We believe the fuel and recovery habits of all England players play an important role in their development and performance and partnering with M&S Food on joint initiatives will help inspire and influence this across the England Pathway of teams from Men’s, Women’s, Youth and Disability teams.”
Northern Ireland senior team men’s manager Ian Baraclough, said: “Nutrition in football has come a long way since I was a player in the late 80s and 90’s; our post-match meal was less sophisticated than it is today!
“Our current players are put on specific programmes to give them the best possible fuel for matches and to help them recover after the game so very different to my day.”
Scotland Men’s Head Coach Steve Clarke, added: “Through our partnership with M&S Food and Eat Well we are aiming to help families across the country make healthier eating choices by using the power of football.
“What our players eat is essential to performance and we’re thrilled that we can use our national teams to tell such an important message to future generations – and maybe inspire Scotland internationalists of the future.”
Gemma Grainger, Cymru Women’s Manager, also commented: “Our players are great role models to young girls and boys across Wales and we are proud of how they utilise their platform to promote a healthy and active lifestyle to families.”
Image: Fabio De Paola/PA Wire