Manchester City to use primary ticketing software, SeatGeek Enterprise, to give supporters a best-in-class buying experience.

SeatGeek has announced a multi-year partnership with newly crowned Premier League champions Manchester City to become the club’s official primary ticketing partner, starting in the 2018-19 season.



Manchester City – one of the five most valuable football clubs in the world according to Forbes Magazine – will use SeatGeek’s powerful SeatGeek Enterprise ticketing platform (SRO) to continue to improve the fan experience and streamline systems and processes.


Manchester City fans will find it easier than ever before to select the seats they want, while the club will have increased flexibility and clarity through SeatGeek Enterprise’s rules-based engine and reporting.


The club’s executive team have wide-ranging ambitions to develop ticketing, membership and corporate hospitality solutions, and selected SeatGeek and the SRO platform following a detailed review of the sports ticketing market.


Commenting on the partnership, Danny Wilson, Operations Director at Manchester City said: “At Manchester City we’re committed to developing the fan experience in all aspects of our operation, and see our ticketing systems as an integral part of this. SeatGeek are a recognized industry leader with an excellent track record of providing innovative ticketing software, so we’re incredibly excited to kick-off this new partnership”.


Manchester City will join a growing number of UK-based clubs that leverage SeatGeek as their primary ticketing provider, including 25 percent of the Premier League. The New York-based company has seen strong momentum around the world in recent months, having recently announced partnerships with the NFL’s Dallas Cowboys and New Orleans Saints, and the NBA’s New Orleans Pelicans.


“The Manchester City project is both innovative and exciting. The Manchester City executive team is committed to working with the latest technology to drive the ultimate fan experience,” said SeatGeek UK Sport Managing Director Peter Joyce. “We are delighted to have been selected to work with one of the biggest clubs in the world, as SeatGeek continues to grow its presence internationally.”


As part of the partnership the SeatGeek Enterprise ticketing solution will be used by Manchester City and Manchester City Women’s Football Club. The SeatGeek Enterprise platform will be used extensively across the club’s Etihad Campus headquarters, and will form an integral part of the club’s transactional software and reporting systems.


“We see the U.K., and much of Europe, as a major growth opportunity for our primary ticketing solution SeatGeek Enterprise,” said SeatGeek Co-founder Russ D’Souza. “Partnering with Manchester City is a big moment for SeatGeek, as we continue to see the massive opportunity to bring world-class technology to ticketing.”