Sheffield Wednesday Signs SeatGeek As New Ticketing Partner

Sheffield Wednesday Football Club has announced a brand new multi-year deal with SeatGeek, which will see the global ticketing company, known for its innovative mobile-focused approach, become the club’s official primary ticketing partner from the 2020/21 season and beyond.

Following an exceptional period of growth in the UK sports market over the past few years, the new signing means that SeatGeek is now ticketing nearly 40% of all English Premier League and EFL Championship football teams.

One of the oldest football clubs in the world, Sheffield Wednesday selected SeatGeek as its new ticketing partner after an extensive review of the UK sports ticketing marketplace and will use SeatGeek’s innovative SRO ticketing platform to modernise its systems, providing a much more fan-friendly experience, whilst also delivering increased functionality across the club’s back office operations.

Sheffield Wednesday’s hospitality operations will also see significant enhancements, with the new ticketing platform enabling the club to offer corporate hospitality packages online.

The new ticketing partnership will be rolled out in time for the start of the 2020/21 season. Fans should immediately experience a much-improved online customer journey, with the new SeatGeek technology offering much-needed mobile and tablet friendly ticket buying experience.

Commenting on the partnership, Sheffield Wednesday’s General Manager of Ticketing, Retail and Hospitality, Alastair Wilson, said: “Ticketing is such an important part of our relationship with our supporters and I am delighted that we are partnering with SeatGeek to provide their market leading ticketing solution in time for the start of the 2020/21 season.

“SeatGeek’s SRO system offered us an attractive range of functionality and we were also impressed by the company’s proven track record of delivering cutting edge ticketing solutions to so many major sports clubs in the UK and further afield.

“We are really excited about being able to provide our fans with a much improved, fully mobile-responsive online ticket buying experience going forward, not to mention the hospitality management and additional back office functionality that SeatGeek’s solution provides.”

Peter Joyce, Managing Director of EMEA Sport at SeatGeek, added: “We are delighted to welcome Sheffield Wednesday FC to SeatGeek’s ever-increasing client base in UK sports.

“The club’s executive team had a clear vision of priorities for its ticketing system, looking to modernise and enhance all aspects of the ticketing experience for supporters and develop the club’s online hospitality offering. We look forward to helping the management team deliver on all of their priorities and more.”

Sheffield Wednesday joins a growing number of UK based sports clubs that have chosen SeatGeek’s SRO platform to power their ticketing, including Premier League sides Manchester City, Newcastle United, Leicester City, Sheffield United and Wolverhampton Wanderers and EFL Championship sides West Bromwich Albion, Derby County, Middlesbrough and Stoke City amongst a range of other clients across UK Football, Rugby and Cricket.