Sky & Adobe Launches ‘The Edit’ With Kick It Out
Sky and Adobe have teamed up with Kick it Out to launch the second year of ‘The Edit’ with new focus on equality, diversity and inclusion.
The Edit, is a programme for schools to help close the digital divide by improving the digital and media literacy skills of young people across the UK & Ireland.
For this year’s competition Sky and Adobe have teamed up with Kick it Out to challenge students to create a compelling news story celebrating their heroes who have fought for a more equal society.
This education partnership is part of the £3m investment package which Sky committed to Kick it Out last year.
Using Adobe’s creative tools and Sky’s content, young people will shoot, produce and edit a short news report about someone they feel has made the world a more equal place.
Whether its Rosa Parks, Christine Jorgensen, Marcus Rashford or Harvey Milk, students will be challenged to explain how they are inspired by their heroes’ actions.
Students will also be encouraged to #TakeAStand against discrimination with the winning entries being broadcast on Sky and the winning school receiving free Adobe Creative Cloud licenses.
Stephen van Rooyen, Sky’s Executive Vice President & Chief Executive Officer, UK & Europe, said: “The Edit helps break down barriers that can make the path to a media career only accessible to a fraction of young people. The first year was a resounding success, reaching more young people than we imagined and from communities that have been historically shut out of the media industry.
“It’s also a privilege to continue to support Kick it Out’s incredible work to champion inclusion and combat discrimination. At Sky, we’re committed to use our voice and content as a force for good and dedicated to build a more inclusive society for future generations.”
The first year of the programme exceeded targets reaching more than 40,000 students across the UK & Ireland with 45% of schools that used the programme in low-income areas.
Year two will continue to help bridge the digital divide with the aim of finding and inspiring the next generation of media talent by introducing careers and skills they may never had the opportunity to experience.
The programme removes many of the long-standing barriers to entry to media careers that some face by giving access to the tools and skills of the people creating and shaping news stories every day.
Tony Burnett, Kick It Out CEO, said: “It’s great to be able to continue our partnership with Sky, by giving thousands of young people the opportunity to learn new skills, whilst also championing equality and diversity.
“Access to experience within the media industry should be accessible to all, despite their background, and The Edit is helping to give young people that much needed opportunity.”
It also forms part of Sky’s broader commitments to help tackle racial injustice. Sky is investing £10m per year across its markets through to 2023 to support anti-racism and improve diversity and inclusion.