Soccer Aid for UNICEF Announces WeShop Community Partnership
WeShop, the community platform that allows people to shop for everyday goods and items whilst simultaneously owning a stake in the company, has joined Soccer Aid with UNICEF – the world’s biggest charity-celebrity football match. This year’s game takes place on Sunday 11th June at Old Trafford, Manchester, broadcast live and exclusive on ITV and STV.
The partnership will see WeShop’s brand featured prominently across the team’s training centre used in the days before the game. On matchday the brand will also appear on both team coaches, the sleeves of both teams’ warm up jackets and on the Soccer Aid World XI FC match shirt sleeve.
In-stadium branding will include a presence on LED perimeter boards and the jumbo screen. In June, Soccer Aid will produce exciting, bespoke, WeShop content – featuring a range of Soccer Aid talent. Before then, the WeShop brand identity will be embedded on the sponsor end-boards of existing video content.
The coming weeks will see a host of other star names announced – with neither team’s line-up yet complete. The England line-up so far: Stormzy, Harry Redknapp, Emma Hayes, Vicky McClure, David Seaman are all part of the England Management Team. Jill Scott (Captain), David James (Professional GK), Paddy McGuinness (Celebrity GK), Danny Dyer, Gary Neville, Gary Cahill, Nicky Butt, Paul Scholes, Jack Wilshere, Jermain Defoe, Eni Aluko, Karen Carney, Scarlette Douglas, Alex Brooker, Chunkz, Tom Grennan, Sir Mo Farah, Bugzy Malone, Joel Corry and Liam Payne.
The Soccer Aid World XI FC line-up so far: Martin Compston and Robbie Keane are both part of the World XI Management Team, with more managerial signings to be announced. Usain Bolt (Captain), Ben Foster (Professional Goalkeeper), Leon Edwards (Celebrity Goalkeeper), Patrice Evra, Nani, Maisie Adam, Kaylyn Kyle, Heather O’Reilly, Mo Gilligan, Lee Mack, Steven Bartlett, Kem Cetinay, Noah Beck, Roberto Carlos, Gabriel Batistuta, Francesco Totti and Tommy Fury.
Since 2006 – when Robbie Williams co-founded the concept – Soccer Aid has raised over £75 million to help give children all over the world a childhood full of play.
Tickets for the game are on sale now via www.socceraid.org.uk/tickets with a family of four able to attend for just £60 – two adults and two children.
