Spiideo Raises $20m To Expand Position As AI Automated Sports Video Leader

Spiideo has announced the successful completion of a $20m funding round led by Munich-based growth equity firm, Cipio Partners.



Existing investors, including Mathias Kamprad, Måns Hultman (Tassaka AB), and Håkan Roos (Roosgruppen AB), also participated in the round. Roland Dennert, Managing Partner of Cipio Partners, will join the Spiideo board.


As the global value of sports media rights reaches a record high of almost $56bn, SaaS company Spiideo is spearheading the transformation in sports video from manual to automatic using AI.


The company is already generating half of its revenue in the North American market and will use this new investment to further accelerate innovation by expanding its product and AI teams, and drive growth through an expanded international sales team.


Spiideo’s products are installed in over 6,000 venues and used by more than 4,000 teams across English football’s Premier League, NHL (North America’s National Hockey League), NBA (North America’s National Basketball Association), Serie A, MLS, Ligue 1, NCAA, Liga MX, and Bundesliga, as well as numerous second and third tier international leagues.


Spiideo’s cloud native cameras, which are the most flexible and powerful AI cameras on the market, enable a range of automated production and analysis services.


Accelerated growth is being experienced in the utilisation of Spiideo’s ‘Spiideo Play’ cloud-based broadcasting and live-streaming platform for media rights holders, leagues, and clubs. Spiideo leverages AI automation to supply “TV-class” production at previously unimaginable price points, enabling increased commercialisation of lower tier leagues and niche sports in an increasingly inflated media rights market.


As the landscape of sports broadcasting changes and develops, Spiideo is leading the transformation in enabling more fans to watch and engage with the teams they follow, irrespective of their level or popularity.


In addition to its production and live-streaming capability, Spiideo’s ‘Spiideo Perform’ product – a cloud-based and multi-angle sports video analysis tool with live game and player data – unlocks the full potential of teams and players.


It is trusted by elite clubs such as Brentford, Wolves, Inter Milan, LA Galaxy and numerous women’s national soccer teams including World Cup winners, Spain, as well as all teams in the US National Women’s Soccer League (NWSL).


Spiideo co-founder and CEO Patrik Olsson, commented: “Sports video is undergoing a revolution, as traditional manual processes are rendered obsolete by the opportunities offered by AI, and this investment ensures that Spiideo continues to lead and shape this global industry transformation.


“With the rising cost of media rights, providing a cost-effective and scalable broadcasting solution is more critical than ever.


“Now with our trajectory accelerated, more teams, leagues, and coaches – and ultimately fans – can enjoy the benefits of Spiideo’s technology than ever before.”





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