SPORTBIZ EUROPE: Bringing The World Of Sport To Barcelona

European Sports Business Congress: The must-attend event for the sports industry in Barcelona 


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SPORTBIZ EUROPE, the European Sports Business Congress, is consolidating its presence in Europe with its fourth edition in the city of Barcelona from 17 to 20 October.


The event’s agenda includes issues that challenge the industry to raise the bar in creativity, management, and content.


These include the success of the Kings League, the upcoming Olympic Games in Paris, the battle for fan attention on different platforms, the role of gaming as an interpreter of Generation Z, and the America’s Cup, among others. 


The congress has a strong multisport imprint with a focus on Fan Experience, Inspiring Brands, Content & Platforms, Global Audiences, Smart Partnerships, and Innovation & Web3.


The event aims to transmit the best practices and trends for those working in marketing, content, and those who connect fans, brands, and sports properties, through industry leaders. 


Among the first confirmed speakers are Benny Bonsu, Director of Daily Content at Olympic Channel – International Olympic Committee; Will Symon, Head of Partnership Development at Tottenham Hotspur FC; Alex Soriano, Commercial Director at Kings League – Kosmos; Mariel Koerhuis, General Manager at the Johan Cruyff Institute; and Ignasi Armengol, Managing Director at Barcelona Capital Náutica, the foundation facilitating the organisation of the America’s Cup.


More than 50 international speakers are expected to participate, representing the main sports properties, media, platforms, and brands in the sector. 


During the four days of the event, various activities will take place around the city, including a networking cocktail, conferences, panels, a commercial area, an innovation showcase for startups, and field visits with specialised workshops. 


The Congress, organised by Good Morning Sports, has the support of Ajuntament de Barcelona (the Barcelona City Council) and Barcelona Activa as Supporting Partners, Johan Cruyff Institute as Learning Partner, Dragon Rouge as Conference Partner, Diario SPORT as Global Media Partner, Estrella Damm as Official Beer, VB Sports as Travel Partner, Global Sports Jobs and LaSource as Industry Partners, and Crowdland as Insight Partner.


Programa de Alto Rendimiento de Deportistas of Consejo Superior de Deportes, Barcelona Sports Hub, Barcelona Tourism, Barcelona Chamber of Commerce, the European Sponsorship Association, Barcelona Capital Náutica, AFYDAD, ADESP, Aticco, SEED, INDESCAT, and COPLEFC are Institutional Partners. 



SPORTBIZ EUROPE is a prominent meeting place for professionals in the sports business sector, offering a unique opportunity for genuine and qualified networking in a relaxed and inspiring atmosphere. It is a 4-day event in Barcelona focused on the trending topics of the industry, innovation, transformation, and envisioning the future of the market. For more information email direct on: 





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