Sterling, Maguire, Oxlade-Chamberlain & Foden Star In STATSports Campaign
STATSports have launched a new consumer campaign entitled ‘The Difference’ with their four Premier League ambassadors, to promote their Apex Athlete Series product.
Apex Athlete Series – developed by STATSports, the leading provider of GPS wearable technology with clients including the England national team and the majority of Premier League clubs – is a GPS device worn in a black performance vest which came to national media prominence during the country’s first lockdown, as amateur players were able to compare their stats with Premier League footballers who were using the same GPS tracking technology to keep fit at home.
The new campaign features Manchester United captain Harry Maguire, who is joined by Liverpool’s Alex Oxlade-Chamberlain plus Manchester City stars Raheem Sterling and Phil Foden in a TV advert going live this weekend.
Each player also stars in a new content series ‘The Difference’ with YouTuber Chunkz – discussing the use of the product by each player throughout their careers and their reactions to their verified stats.
The advert – voiced by Alex Oxlade-Chamberlain – highlights the difference that STATSports Apex Athlete Series can bring to its users, with a focus on the data-led approach to sport at all levels driven by the brand.
The campaign looks to drive awareness that the product used by elite footballers around the world is now available to players at every level of the sport.
STATSports’ Apex Athlete Series takes elite technology to the consumer market with a FIFA-approved device that can record key metrics such as max speed, total distance and high-speed running and allows you to compare your stats against the Premier League’s best players.
Sean O’Connor, co-founder and COO at STATSports, said: “The campaign launches our consumer product with the backing of some of football’s biggest names. Alex, Raheem, Harry, and Phil have been using our technology for most, if not all of their professional careers and understand how vital it is to aspiring young footballers.
“We’re excited for players at every level of the sport to be able to bring their game in line with the biggest stars in the world. It’s important to educate amateur athletes on how this technology helps improve their performances and this 360-degree marketing campaign gives us the best chance of hitting all our target audiences with informative and entertaining content.”
STATSports’ marketing division employed creative agency Ear to the Ground to oversee the advert creative, with the TV shoot produced by CHIEF productions. STATSports’ dedicated PR agency Triple S Communications has activated the public relations campaign supporting the marketing launch which involves outlets such as Sport Bible, SPORF and Sky Sports’ Soccer AM.