Stoke City reveal First Fan Engagement Plan

Following a period of wide-ranging consultation with supporters, Stoke City Football Club has today published the Club’s inaugural Fan Engagement Plan.



The key areas of the plan are Leadership Commitment, Stoke City Connect, Fan Assemblies and Fan Events, each of which are given brief introductions below with full details available by downloading a copy of the plan.



– Fans’ forums with our Chairman, Technical Director and Head Coach on at least two occasions per season.

– A minimum of two question-and-answer sessions with senior leaders responsible for off-field matters.

– Inauguration of new fan panel and Fan Assemblies.

– Publishing a new Fan Engagement Plan each season.



– Revealed as the replacement model for the former Supporters Council.

– Stoke City Connect members to be appointed via an application and interview process.

– Appointments based on lived and professional experience, with diversity encouraged.

– Interview panel made up of independent individuals with a love of Stoke City.

– Meetings to take place quarterly.

– 50/50 agenda split between the Club (presentations on items of importance to the fanbase as a whole) and the Stoke City Connect panel.

– Outcomes of Fan Assemblies discussed at each meeting.

– More coverage and opportunities for fans to attend.



– To take place at the bet365 Stadium at least four times per season with invitation extended to all fans.

– Ideas and open debate around timely and meaningful topics.

– Examples of assembly topics: Season Card strategy, retail ranges, licensed standing, website and app, stadium development and matchday experience.

– Fan Assembly outcomes discussed at Stoke City Connect meetings.



– At least 12 fan events to take place per year.

– To include open training session, Season Card holder evenings and Junior Potters events.

– Commitment to trial new event concepts.


The plan covers the 24/25 season whilst also committing to being the next step in a long journey.


The Potters opted for decisive action on fan engagement following feedback from supporters during the summer of 2023 that change was required.


Thousands of City supporters were consulted via a combination of open events, online surveys and group meetings.


It was by applying the key and recurring themes from that consultation that the new plan has been created.


Chief Operating Officer, Simon King, said: “Our fan engagement plan has been months in the making with a great deal of dialogue having taken place to get us to this point.


“A massive thank you goes to all the supporters that took part in the wide-ranging consultation for their valuable contributions.


“We believe this new model will increase transparency, allow us to hear more views from across our diverse fanbase and will lead to supporters being more involved than ever in important club matters.


“We hope our passion for bringing Stoke City fans closer to their club comes across strongly in this plan, albeit we know our commitment will be best demonstrated, not on paper, but by our actions and how we deliver over a concerted period of time. The plan now needs bringing to life and we can’t wait to get started.”


The Fan Engagement Plan is available to download here.


David Harper, Former Supporters Council Chair, said:

“As the last Chair of the old Supporters Council and working with other past council members, it has been a privilege to provide input into the formation of the new wave of fan engagement that our great club is now putting forward.


“The plan has freshness, clarity, balance, and diversity that will allow all our supporters to both embrace with and be embraced by our life passion that is Stoke City. I have no doubt that the hard graft already put in, with more to follow, will in time provide an engagement structure we can all be proud of.”


Malcolm Clarke, national Chair of the Football Supporters’ Association and a home and away supporter of Stoke City, added:

Myself and the FSA welcome the open approach Stoke City has taken to developing its new Fan Engagement Plan and the involvement of fans within it and congratulate the Club on its contents.


“It covers a wide range of activities from the more formal ‘Stoke City Connect’ through to various types of less formal activities for various parts of the fanbase. Fans have been involved from the start which is good to see. 


“As the plan itself says, this is a learning curve for all of us, and no doubt tweaks can be made if necessary based on experience both at Stoke City and other clubs.


“The important thing is that the Club is committed to the principle of involving fans in everything it does, improving the matchday experience whilst also being a Stoke City fan, something which doesn’t just happen on match days.


“I hope that fans will help the Club in this exciting journey by participating as much as they can in whatever parts of the plan take their fancy.” 






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