Stoke City has today announced a new partnership with leading sports digital agency Rippleffect.
The Premier League club has appointed Rippleffect on a long-term contract to redefine and transform its digital presence, including the redevelopment of the club’s main website (stokecityfc.com) and online retail store (scfcdirect.com).
The established Premier League club is looking to enhance its reputation in the UK and abroad by launching two modern, fully-responsive and commercially-effective football websites. Rippleffect will unveil the club’s ecommerce platform later this year to offer fans a premium online shopping experience before developing a brand new fan-focused club website in time for the 2017/18 season.
The new club website will benefit from improved third-party integration, a new video solution and full content acquisition services as well as all the important regular features such as official news, player and manager interviews, statistics and an interactive match centre.
In addition, Rippleffect will partner with Touch Retail to provide a new POS solution that will be implemented within the club’s store.
Stoke City chief executive Tony Scholes, said: “Rippleffect are without doubt one of the most reputable digital agencies in sport, particularly in football where they have forged long-term working relationships with a number of leading clubs.
“We are delighted to be entering into a digital partnership with them as we look to create websites that offer first-class experiences for our fans.”
Stoke City, the second oldest professional club in the world, is the another of the Football League’s founding members to have chosen Rippleffect as its digital partner, following long-term clients Everton and Aston Villa.
Kirstie Buchanan, sales and marketing director of Rippleffect, said: “Stoke City is a proper football club with a huge heritage. The Potters are a great addition to our football family and we look forward to working closely with the club and its fans to create two digital platforms that match their exciting aspirations on the pitch.”
Rippleffect’s sport clients include Liverpool, Swansea City, UK Sport and the Professional Darts Corporation.