Sunderland AFC has announced price reductions throughout the Stadium of Light on season cards for the 2016-17 season.
Already offering fans exceptional value for money, a Sunderland season card will now be one of the cheapest in football.
Next season, adult season cards are priced from only £350 (£18 per game) and supporters over the age of 65 can enjoy a special price of £250 for their seat for the new campaign.
As the club continues to encourage the next generation of supporters, young adults under the age of 22 will pay just £170 for the whole season, and the stadium’s popular Family Zone offers a fantastic value-for-money adult and junior (aged under 16) package for £375.
Honouring a long-term commitment to providing fans with an affordable pricing structure, Sunderland’s season cards are significantly cheaper today than they were over a decade ago. In the 2003-04 season an under-16 season card at the Stadium of Light was £133; next season the same season card will cost just £50 – a reduction of over 60% – and highlighs how the club’s ticket prices have been consistently reduced over the last decade.
Chief executive Margaret Byrne said: “Keeping the cost of watching football at a realistic level is something that is very topical at present, but for us it has always been top of our agenda. With the reductions we have implemented a family of three, for example one adult and two under 16 year olds, can enjoy a full season of football for only £400.
“We know that the fans are what make this football club great and we hope that as many fans as possible will continue to have the opportunity to come to games and support the team.”
The season card renewal process will commence from Monday 7 March and supporters have until 5pm on Wednesday 6 April to complete their seat renewal. New season cards can also be bought during this period. Renewal packs for existing season card holders will follow within the coming weeks.