The Anfield Wrap & ERDINGER Announce New Partnership
Bavarian wheat beer brewery to support The Anfield Wrap’s new five-part documentary series ‘JÜRGEN’ as part of new strategic partnership.
Award winning fan media organisation, The Anfield Wrap, has announced Bavarian wheat beer brewery, Erdinger, as their lead partner ahead of the launch of their new five-episode documentary series named ‘JÜRGEN’.
The series will be released across their platforms, starting with the first episode available for fans to watch for free from Tuesday 6th Dec.
Erdinger already works with Jürgen Klopp as their ambassador and this new deal with The Anfield Wrap represents their first ever partnership for the brand in English football.
JÜRGEN features 35 feature length one on one interviews across four different countries, The Anfield Wrap speaking to those who know the German manager best – from the likes of Adam Lallana, Sir Kenny Dalglish and many others close to him.
ERDINGER’s branding will feature on all five episodes of the new documentary and the brands will work together on brand marketing activity and collaborative events in England and Germany.
Felix Durchdewald, Head of Sales & Marketing at Erdinger Weißbräu, said: “We are thrilled to be partnering with The Anfield Wrap and did not think twice about partnering with them when they approached us with their concept for the documentary.
“The level of perfection and passion they have shown in producing this docu-series really correlates with how we produce our products as a brand.
“It’s a perfect match of three parties coming together – TAW, Erdinger and Jürgen – all of whom are driven by passion, will and desire for success. We are excited about the reaction of the fans to the docu-series and are thrilled to be part of this journey.”
Craig Hannan, Head of Brand and Marketing at The Anfield Wrap, said: “This is The Anfield Wrap’s most ambitious work yet and we were only ever interested in working with a partner that aligned with the project and our brand. Erdinger ticks those boxes.”
“There is a real synergy between both brands – we both have a history of delivering campaigns that blue chip brands would be proud of, so it makes perfect sense to team up for our JÜRGEN documentary.
“Our aim for this project is to establish a new benchmark of what can be expected of fan-led media in storytelling, in filmmaking and in brand marketing.
“From the strategy to the creative, everything within this project has been produced in-house at The Anfield Wrap. But having Erdinger’s support helps scale up our plans and ideas and we are really excited about what we’re about to achieve with them, both in the UK and across the world.”
