The FA Extends Partnership With Alzheimer's Society

The Football Association (The FA) have announced a new two-year extension its charity partnership with Alzheimer’s Society, which will now run until the end of the 2027-28 season.

This new extension will take The FA’s collaboration with Alzheimer’s Society into a seventh year, giving further scope to build on the £1.6m already raised for the charity since the pacrtnership started in 2021.

To celebrate the extension, England’s men’s and women’s senior head coaches, Thomas Tuchel and Sarina Wiegman, wore their Forget Me Not badges during the national teams’ matches earlier this month.

The partnership has created some memorable occasions such as England men’s senior fixture against Wales at Wembley Stadium connected by EE which was designated as an Alzheimer’s Society International.

As part of the occasion, The FA invited people living with dementia to escort the Three Lions and the Welsh team onto the pitch ahead of kick-off, creating a powerful and moving moment for the players, fans and everyone watching the match.

Mark Bullingham, FA Chief Executive, said: “We are delighted to extend our successful charity partnership with Alzheimer’s Society and to take it into a seventh year. Through the power of football, we have been able to achieve so much together over the last five years, both raising vital funds and creating important awareness for this cause.

“Seeing the England and Wales teams walking out alongside people living with dementia at our Alzheimer’s Society International match last year was truly something special to witness, and I know how much it meant to our players.

“We are very proud to continue supporting Alzheimer’s Society and we are excited by what more we can do together over the next two years to make a real difference for people affected by dementia.”

Michelle Dyson CB, Chief Executive Officer of Alzheimer’s Society, added: “We’re thrilled to be extending our partnership with The Football Association once again. In five years, we’ve raised £1.6m, hosted four Alzheimer’s Society International fixtures and worked together to make Wembley Stadium dementia‑friendly.

“We’re so grateful to The FA and to football fans across the country for standing with us to raise awareness and funds so that we can continue to make a real difference to people affected by dementia.”