In addition to the revenue generated through ticket sales, it is vital for sports venues to find other sources of income.

This ancillary revenue can provide a huge boost to the overall funds available to the club. There are a number of simple products and services that stadiums and arenas are in a good position to offer:

**Food stalls, restaurants and bars

**Function space for business meetings and other events

**Merchandise and sporting goods

**Stadium tours

**Advertising space in and around the stadium

We focus on how to improve on-site catering facilities and corporate function spaces.

Restaurants and bars

Successfully generating revenue from food and drink services is about two things: the right catering and the right atmosphere. High-quality food options cooked fresh to order are increasingly popular and will generate a much higher revenue, as will showcasing local chefs and specialities. When it comes to drinks, craft beer has seen a huge surge in popularity in recent years; a good selection generates interest and provides an incentive to purchase drinks inside the stadium instead of from outside vendors. Raising the quality of the catering also justifies higher prices; people will pay more for fresh, local and speciality options.

When it comes to atmosphere, provide plenty of seating as well as high bar tables so that fans have somewhere to consume their food prior to the match aside from their allocated seat. This keeps them close to the bar so they are likely to purchase more and will be well received by supporters in the cold winter months. Long tables with bench seating are a popular choice; they are an economical option, maximise space and stand up to heavy use. Smart wood finishes give a modern look in keeping with the high-quality catering. Finish by decorating in club colours to boost morale!

Function space

Football stadiums provide an ideal setting for corporate conferences and off-site meetings. Businesses frequently need a space for training, team building, AGMs, interviews and important client meetings. Make the most of your venue by providing dedicated conference and presentation spaces, setting up large suites for boardroom meetings and using pitch-side executive boxes as smaller meeting rooms with a more relaxed atmosphere. Furnish some spaces with soft seating and breakout furniture and others with a traditional boardroom table surrounded by conference room chairs. A variety of different spaces ensures that you can meet client expectations no matter their requirements.

AJ Products’ 40 plus years of experience supplying furniture and interior solutions to workplaces, sports facilities and public spaces mean that we can provide you with a complete solution from project planning and design suggestions to quick delivery and installation. We are a one-stop shop that can take care of your stadium interiors from restaurants and bars to corporate function spaces and staff offices.

We can even help you with your grounds. Whether a one-off order or a large refit project, AJ Products is here for whatever you need.

Visit www.ajproducts.co.uk or call us on 0800 634 4369 to speak to our sales team.

Image: PA Images