The Most Successful Gambling Companies That Have Sponsored Football Clubs

Companies from a wide range of industries consistently invest in their brand awareness. No matter how big or successful a company is, without a big marketing budget, it can’t reach new customers. A good example is the gambling industry, which faces marketing restrictions due to various regulations in countries. However, online casino brands sponsorships are a popular way through which they keep building their brand awareness. Still, the brands enjoy mutual benefits. We’ll soon explore those benefits in greater detail.



It’s important to note that many gambling companies offer multiple products. So bettors can also enjoy other activities. Gamblers can have fun in deposit £5 get free spins casinos while they’re sports betting. That way, all the fun remains in one place. In this article, we’re going to explore the reasons why gambling companies do it. Furthermore, we’ll also explore what are the most successful companies that have sponsored football clubs in the past. Let’s get started!


Why Do Companies Sponsor Football Clubs?

Companies collaborate together to reap the most benefits and keep growing. When it comes to sponsorships, it’s no different. Football is one of the most popular sports in the world. Companies like to sponsor teams because it provides them with huge exposure to the sport’s fans. When a company stands behind a successful team, they are automatically:


Growing their brand awareness.

Getting more customers on their online platforms.

Increasing their revenue.

Staying ahead of the competition.


These benefits make sponsorship deals very lucrative. On the other hand, sports teams get a lot of funding for picking the best players from around the globe. Therefore, both sides benefit from the deal. Let’s explore the most popular brands and sports teams.


Who are the Most Successful Gambling Companies That Sponsor Football Clubs

There are thousands of online companies out there, but only the best operators reach an insane level of popularity. The brands in this list are not famous for their sports betting services, but for having outstanding online casinos as well. Let’s start with one of the biggest UK sports betting brands.


William Hill

William Hill is a world-renowned brand offering outstanding sports betting platforms to bettors around the world. The brand has quickly spread out to the US as well in the competition for the newly opened market. Being one of the oldest UK brands, it has partnered up with multiple football teams. The most notable mention is the Chelsea partnership from 2016 to 2019. Today, the company is the official betting partner of Tottenham Hotspur.


It’s no wonder that the brand is choosing these high-profile teams. They want to be considered the partners of the best teams, showing that they’re the best in the gambling industry too.



Betway is the perfect example of how a brand can collaborate with multiple teams. The company is another sports betting company that has spread out globally in numerous markets. When it comes to football team sponsorships, they’re currently the official betting partner of Brighton. However, the brand is a shirt sponsor of West Ham United. It’s interesting to see that the company is working with more teams. It should be one of the factors to consider when on the lookout for the best brands. Especially when you take into account they’re also working with Leicester United.



When talking about international brands, one can go without mentioning 1xBet. The brand has established a presence in a multitude of markets. It is rapidly pushing forward through numerous sponsorship deals and offers a great online betting platform. One of the biggest sponsorship deals is their partnership with Liverpool. The two brands have a long-lasting collaboration, and it has massively impacted the popularity of 1xBet in the UK.



Another brand that is simultaneously running multiple sponsorships is Parimatch. The sports betting brand is actively working on its brand awareness. It is currently collaborating with Leicester United, Everton and Chelsea. They’re the official sponsor of Everton and are the official betting partner of Chelsea. When it comes to Leicester United, their sponsorship refers to training wear. They’re sponsoring that part. It’s an interesting approach that shows how strategic partnerships with several teams can bring more exposure to the company.



Bet365 is the perfect example that sponsorship deals are necessary, no matter how big you become. Bet365 is the biggest sports betting company globally. It was among the first to move online and that helped it spread throughout the world quickly over the years. Despite being that big, they’re still heavily investing in marketing. Like Betway and Parimatch, the company is the sponsor of several teams. They are Wolverhampton Wanderers, Newcastle United, and Leeds United. The brand is the official betting partner and sponsor of these brands.


That provides them with plenty of exposure for their brand. While it might not sound necessary, over time, the brand would lose on their brand awareness as the competition is heavily investing in sponsorship deals. Aside from football, the brand is also the sponsor of other teams in various sports. It helps them cement their position far ahead of the competition.



Bwin is one of the brands that heavily invested in growing in multiple European markets. That’s why the it was a sponsor of multiple teams and even whole leagues in the past. That means that it wants to expand globally, and if it continues, it will succeed in its efforts. The most notable sponsorship mentions include Borussia Dortmund, FC St. Pauli, Dynamo Dresden, FC Union Berlin and FC Koln. Aside from the German league, the brand also partnered with the Portugal league and Belgium league. These partnerships have made bwin a global brand, popular in the abovementioned territories.



New and innovative platforms are also in on the sponsorship deals. In fact, they benefit the most of working with popular teams. Sportsbet is the perfect example as it’s the new player on the block. The innovative company differs itself from others by accepting numerous popular cryptocurrencies. The fact that it has teamed up with Arsenal and Southampton says a lot about the brand. It wants to be linked with the best teams and it has picked the right partners to achieve that. Plus, players are always on the lookout for new and interesting platforms, which will probably help the company reach success more quickly.



The abovementioned brands are very important sponsors of various football teams. Given how popular the sport is, it’s no wonder that many companies are trying to become sponsors of various successful teams. These are just a couple of examples, there are many other brands that have teamed up with the best ones across Europe. What’s more interesting, this is just a single sport.


The whole picture looks completely different as different brands make sponsorship deals with athletes in various sports. These include tennis, basketball, NHL, NFL, MLB, and many other teams. Additionally, some individuals outside of sport also get a chance to be brand ambassadors. These are all the ways in which these brands enter a collaboration with others to reach new audiences. That’s why many of them see the number of users on their platforms steadily grow.


Image: Unsplash





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